They were also charmed by Gregory Kissling, a passionate CEO and product devotee who insisted on presenting the current collection himself. A little later, during a lunch enjoyed by the Breguet, GMT and WorldTempus teams, we discussed how to convey these emotions and explain this expertise to all our readers. Together, we devised a narrative structured around articles, photos and videos, taking the example of the Tradition collection.
The Tradition collection indeed emerges as the most faithtul expression of Breguet's living heritage through the contrasting perspectives provided by Emmanuel Breguet and Gregory Kissling, who assist in underscoring the contemporary approach of our photo shoot and our historical article.
For Emmanuel Breguet, a direct descendant of Abraham-Louis Breguet, the strength of the House lies in the enduring modernity of his ancestor's inventions. Inspired by the 1799 Tact watches and the first perpetual calendars, the Tradition collection brings over two-century-old horological architecture to the wrist. The historian highlights the minimalist genius of Abraham-Louis Breguet, who was able to unite beauty and utility through innovations that remain relevant today: the tourbillon, the Breguet balance-spring, guilloché work and pared-down design.
Meanwhile, Gregory Kissling explains how this heritage continues to evolve. The six new Tradition models introduce Grand Feu enamel dials, colorful movements and new visual effects that infuse the collection with an aura of confident modernity. Guilloché, enameling, surface treatments and contemporary technologies converse with Breguet's great historical inventions. The CEO views Tradition as embodying the perfect blend of heritage and innovation: a collection born of history, designed for the present and destined to become a future brand icon.
