The formula has the merit of clarity: "From Paris to Paris." With these few words, Gregory Kissling (CEO) summarizes a 2025 led at a hectic pace. A true road show took the brand across the globe for eight months, stopping on every continent to meet its collectors and, each time, present dazzling new creations. With a single watchword: Breguet is back.
But it is not enough to fire so many shots. They must also hit the mark. And this is precisely the feat achieved by the manufacture. Throughout 2025 and with more than a dozen new creations in eight months, all the pieces were unanimously praised. A quick visit to retailers confirms this: in recent months, the prices of pre-owned Breguet watches have soared. Similarly, in the market for historical pieces, the approximately 12 million from the Sotheby’s sale confirms that the most seasoned collectors are also lying in wait for the original pieces by Abraham-Louis Breguet.
On April 24, 2025, the long-awaited kickoff in Paris for Breguet’s 250th anniversary was expected to be a whirlwind. It was not. The Subscription surprised everyone: one watch, one hand, a relatively accessible selling price, and a connection to Breguet’s heritage in a completely unprecedented way (the subscription watch). The bet was risky: new case, new gold, new dial, new movement, new finishes. Collectors, who normally do not like to be unsettled, praised the approach: the Subscription tripled its most optimistic sales forecasts.
Riding on this excellent start, the focus shifted to Shanghai for a Tradition Seconde Rétrograde 7035, less than three weeks after Paris. It is May 16, 2025. Breguet offers a striking renewal of its Tradition range, whose movement is visible from the dial side. On this occasion, the manufacture unveils Breguet blue.
Fifteen days later, the meeting took place in New York on June 4 to honor Breguet’s aeronautical heritage. Two Type XX watches were unveiled. The shift was radical: on the back, the pieces indeed featured their new manufacture movement, with a new variation of the Cal. 728 developed by Gregory Kissling’s predecessor, Lionel a Marca, but the front of the pieces was unprecedented, with a 38 mm diameter, the use of Breguet gold, a new engraved caseback, and the introduction of a silvered dial. A piece much more in line with current collectors’ expectations.
On June 26, a return to Geneva with a Classique Tourbillon Sidéral – Breguet this time celebrates the date of the Tourbillon patent in 1801, also on June 26, with a piece featuring an aventurine dial. The tourbillon is flying, a first for Breguet.
Barely past summer, the course was set for London and its famous adjacent meridian. It is September 10. The Marine Hora Mundi 5555 takes the stage. It is essentially a new "black marble" dial that rejuvenates this collection, whose last refresh (the 5557) dated back to March 2022.
In Seoul, on October 16, Breguet set out to revitalize its women’s collection. It was not one Reine de Naples, but two, unveiled simultaneously in tribute to Caroline Murat, Napoleon’s sister. Two sizes, two new dials, and two new metal bracelets. Then, after a short hop from Seoul to Tokyo, Breguet presented two new Classiques, the 7225 and 7235. The first is particularly remarkable: it features a magnetic pivot and a high-frequency escapement (10 Hz), which Breguet had begun developing in 2014 – which, as we shall see, foreshadows what was to come. It is also the first piece of the 250th anniversary to be certified with the brand-new Breguet Seal.
On November 19, the meeting took place in Dubai for the Reine de Naples Crazy Flower and Perles Impériales – 32 carats for the first, a Haute Joaillerie must-have. Barely 11 days later, the pace accelerated even more! The Classique Répétition Minute 7365 is, as its name indicates, the first striking watch of the 250th anniversary. Its Breguet gold case with a Bleu de France dial is powered by a new, significantly improved version of Breguet’s historic minute repeater movement.
On the same day, still November 30, a Grande Complication was revealed, the most complicated watch of the 250th anniversary. A pocket watch with Grande Complication and Métiers d’Art, it features a grande and petite strike as well as a flying minute repeater with a magnetic escapement, with regulator-type hour display. The whole is powered by a tourbillon.
The next day, the return was made to Paris with the Experimentale 1. Made in Breguet gold, the piece features a triple first: the first magnetic tourbillon (thus without lubrication), high-frequency (10 Hz), and intrinsically constant-force (therefore dispensing with a traditional external device, such as a fusée-and-chain). The Experimental 1 is limited to 75 pieces and naturally paves the way for a future Experimentale 2.
