On 12 November 2017, in Geneva, Sotheby’s auctioned the one-of-a-kind IWC Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince”, which was sold for CHF 38,000. A portion of the proceeds of this auction will benefit the Antoine de Saint-Exupéry Youth Foundation, in order to boost its expansion into the USA and reach its goal of offering training and educational projects to even more young people throughout the world.
This auction in Geneva was the fifth IWC has carried out in cooperation with Sotheby’s Geneva. A portion of the proceeds will benefit the Antoine de Saint-Exupéry Youth Foundation, helping it to establish itself on the North American continent. It is no coincidence that the foundation is aiming to cross the Atlantic. Antoine de Saint-Exupéry himself had a strong connection to America: he flew a Lockheed P-38 Lightning on multiple occasions and wrote his story “The Little Prince” in New York.
