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Roger Dubuis - The magic of Levita displays

Roger Dubuis The magic of Levita displays

The customer experience in Roger Dubuis stores has been metamorphosed by Levita's patented innovation.

When a pair of magicians dedicate their ten years of experience as emotion generators and their patented innovation at the service of watch brands, the approach to watches in boutiques enters a whole new dimension. Roger Dubuis gave it a test run in Dubai, Macau and Singapore.

The magic of Levita displays

Clément Kerstenne and Philippe Bougard © Levita

Watches levitating in display cases, including open ones, that can be grasped and admired from every angle without any visible technology? Both marketing tool and work of art that enhances the products as well as the customer experience, this innovation creates a new relationship between the sales team and its potential customers. Founders of the Levita company, Clément Kerstenne and Philippe Bougard patented their object levitation technique in 2019. By offering the possibility of having exceptional pieces levitate in a fluid and elegant way, they use the impact of magic to communicate in points of sale. Visitors’ attention is immediately captured by the watch or watches thus highlighted, the interaction with sales assistant becomes more natural, and customers themselves help spread the emotion when they share their videos.

The magic of Levita displays

A watch from the Roger Dubuis boutique in Dubai that can be admired 360°, or even grasped by the sales assistant who can open the display in order to present it to the customer © Roger Dubuis

The Gravity Window acts as a transaction facilitator, but the two magicians don't stop at this technology. They also adapt and design unique and customizable projects based on brands’ history, create scenarios and decors, integrate other technologies to increase interactivity, and even offer immersive experiences where customers are surrounded by levitating watches.

For more information about Levita, click here.


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The brand

The Roger Dubuis Manufacture was founded on the desire for independence and watchmaking excellence. With remarkable dynamism, Roger Dubuis quickly ignited the world of Haute Horlogerie and has developed over thirty completely original in-house movements. Striking a fine balance between traditional watchmaking expertise and avant‑garde design, the Manufacture became a specialist in architectural skeletonised movements.

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