What is your company’s approach to sustainability?
Breitling formalized its approach to sustainability in 2020. To define our sustainability vision, we focused on identifying priority sustainability topics in our inaugural broad-based and inclusive materiality assessment. Our approach encompasses the pillars Product, Planet, People, Prosperity and Progress – and importantly, the intersectionality between and among these subjects.
How does this commitment manifest itself on the wrist?
Our engagement for sustainability now manifests itself on the wrist in the Super Chronomat 38 Origins, the first watch to provide fully traceable gold and diamonds backed with third-party verification of environmental and social measures taken all along the supply chain along with chain of custody. This is made transparent both to the customer via an enriched blockchain certificate and to the public in our Sourcemap. This is not a one-off – but instead the tangible vision of how all Breitling watches will be made by 2025.
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