Bulgari Bvlgari Bvlgari X Lisa
A daring muse named LISA and a powerful icon, BVLGARI BVLGARI. Such a fresh appeal… that of the emblematic edelweiss flower… Introducing the BVLGARI BVLGARI X LISA Limited Edition: inimitable, precious and self-assured
LISA IS BVLGARI BVLGARI
Born in 1975, BVLGARI ROMA became BVLGARI BVLGARI in 1977. The 14 letters stamped on the bezel, like the emperor’s name on ancient Roman coins, recall the intensely Italian style of Bulgari, the “Roman Jeweller of Time”. Propelling a brand name to the status of a strong design element in a watch was a revolution at the time and remains a powerful statement. Displaying a name thus asserted with complete freedom calls for daring! The alliance between Bulgari and LISA was a self-evident choice. The artist also composes her own codes that are incredibly in tune with the times. The “Unexpected Wonders” campaign has made LISA the face of BVLGARI BVLGARI.
Lisa wearing the BVLGARI BVLAGRI X LISA © Bulgari
The strenght of a star
LISA personally chose and designed her rendering of her favourite flower, the edelweiss: a very Swiss Alpine star and a nod to the country that she cherishes and where the Bulgari watch Manufacture is located. At the heart of the petals, the singer has drawn her own initial, an “L” recalling her involvement in this project. This sketch is engraved on the back of the BVLGARI BVLGARI X LISA LIMITED EDITION, alongside the words “Fabriqué en Suisse” (French for “Made in Switzerland”). This beautiful and unique personalization appears on the box as well, accompanied by LISA’s signature.
BVLGARI BVLGARI X LISA © Bulgari
While the letters BVLGARI BVLGARI are exuberantly displayed on the rose gold bezel, the dial is resolutely minimalist, Its pure and idyllic colour – green, blue, perhaps tinged with purple? – was invented by Bulgari specifically for LISA. A shade that subtly shifts with the light on the dial’s finely sunray pattern and as surprising as LISA herself. Twelve diamonds mark the hours on this dreamy face, swept over by two rose gold hands. The equally precious rose gold crown is topped by a cabochon-cut rubellite, one of Bulgari’s aesthetic signatures.
Manufactured by Bulgari in Switzerland, the birthplace of watchmaking, BVLGARI BVLGARI X LISA LIMITED EDITION is secured to the wrist with a subtly polished and satin-finished steel bracelet. Powered by a quartz movement, the BVLGARI BVLGARI X LISA LIMITED EDITION is issued in limited series of 700 for the 33 mm-diameter version and 300 for the 23 mm-diameter iteration.
Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.Find out more >
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