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Cartier - Cartier at Expo 2025 in Osaka

Cartier Cartier at Expo 2025 in Osaka

Cartier will present the Women's Pavillon at Expo 2025 in Osaka. For the jeweller, this is the culmination of a longstanding commitment to women's empowerment

The first world’s fair was the Great Exhibition of 1851 in London, at the height of the Industrial Revolution when Britannia ruled the waves and the western economy. Its purpose was to showcase the industrial capacity of the major trading powers at a time when a novel concept, in its contemporary sense, was emerging: that of “progress”.

Move with the times

Over 170 years later, today’s world expos are a reflection of modern-day nations and their concerns. These include the inception of a more virtuous and fairer society in a world where nature and humankind cohabit: the one condition for a sustainable future.

The next world’s fair will be Expo 2025 in Osaka, Japan. Its theme - Designing Future Society for Our Lives – will be illustrated by eight subthemes, such as Forging Lives, Quest of Life and Cycle of Lives. Alongside these eight main pavilions will be the Women’s Pavilion, presented by Cartier.

Cartier at Expo 2025 in Osaka

Exposition Universelle 2025 Osaka © Expo 2025

After Dubai, Osaka 

That the Parisian jeweller was chosen among the many brands competing to associate their name with the pavilion is the conclusion of an ongoing process at Cartier, whose proposal stood out for its sustainability. Going against the luxury tide, Cartier’s design reuses materials from the Women’s Pavilion at Expo 2020 in Dubai – a controversial one in an emirate that is regularly criticised for its failure to uphold women’s rights.

Unhampered by these political considerations, Expo 2025 in Osaka offers Cartier global reach for its Cartier Women’s Initiative programme, which since 2006 has supported women entrepreneurs. Sixteen years of commitment to female empowerment.

“We are thrilled to continue our journey to support women empowerment and gender equality across the globe, though meaningful partnerships with the World Expos,” declared Cyrille Vigneron, President and CEO of Cartier. “With the Women’s Pavilion at Expo 2025, we aim at providing a global platform to recognise the impact of women and their influence on our society, as well as to empower global citizens to create a better future for the next generations.”

The name and details of the Women’s Pavilion will be revealed after the consultation with the Japan Association for the 2025 World Exposition and the Japanese government. The next Cartier Women’s Initiative awards ceremony will be held in Paris, on May 11 2023.


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Characterised by audacity and inventiveness, Cartier’s watchmaking history reflects a unique state of mind: “jeweller of kings and king of jewellers”. Its renown is bound up in the tradition of excellence to which it is heir. Cartier was a forerunner in the use of platinum in jewellery and one of the pioneers of watchmaking.

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