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Chanel  - An Ever-Youthful Première Retakes Center-Stage

Chanel An Ever-Youthful Première Retakes Center-Stage

Première Original Edition

In 1987, Chanel took its first steps on the watchmaking scene under the impetus of its artistic director at the time, Jacques Helleu. “I fought to make a strong model, a unique model that could remain a reference, and not to launch a simple collection”, he said of the Première watch, whose inimitable look was a concentrated blend of some of Chanel’s strongest aesthetic codes. Its shape? That of the Place Vendôme and the N°5 perfume bottle. Its bracelet? A golden chain braided with a black leather ribbon inspired by the legendary quilted bag of the House. Thirty-five years later, Arnaud Chastaingt, Director of the Watchmaking Creation Studio, has revisited its instantly recognizable look in a version that is faithful to the original. The changes are extremely subtle, which is entirely logical, as this ever-youthful Première needed nothing more to make its return to the limelight.

An Ever-Youthful Première Retakes Center-Stage

Première © Chanel


Première Original Edition

Case: 18K yellow gold-plated steel, water resistant to 30m
Size: 26,1 x 20mm
Thickness: 7.65mm
Dial: black lacquered
Movement: high-precision quartz
Functions: hours, minutes
Bracelet: steel chain coated with 18K yellow gold and black leather
Price: CHF5450

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The Grand Prix d'Horlogerie de Genève in the spotlight

GMT Magazine 78 © GMT Magazine


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Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

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