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Chanel  - Première Watches

Chanel Première Watches

In 1987, CHANEL presented its first watch creation, the Première watch, designed for women by its Artistic Director Jacques Helleu

Choosing the octagonal shape of the stopper of the N°5 perfume bottle for its case and dressing it in black lacquer and borrowing the interlaced leather and chain strap of the iconic quilted bag for its bracelet, the Première surprised the watchmaking world that until then had been governed by masculine codes.

Première Watches

Chaîne Charms © Chanel

In 2022, the CHANEL Watchmaking Creation Studio presents the Hors-Série PREMIÈRE Haute Horlogerie capsule. Composed of 3 creations, the capsule is inspired by the first watchmaking creation of the House, the Première watch, and by its iconic gold interlaced chain. Black and gold set with diamonds, with bracelets that are oversized, many-faceted or dressed with the symbols of the House, the Hors-Série PREMIÈRE watches embody the audacity of an era. 

Première Watches

Iconic Chain © Chanel

"Exaggerated, agglomerated, superposed, stacked, I have chosen to pay tribute to Première by playing with excess," says Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio. 

Première Watches

Gourmette Chain © Chanel



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Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

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