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Chopard  - Freedom, joie de vivre and sportiness

Chopard Freedom, joie de vivre and sportiness

Chopard will celebrate the 30th anniversary of the Happy Sport collection next year. A look back at the story of this watch with a resolutely sunny disposition imagined by Chopard Co-President and Artistic Director Caroline Scheufele

No one believed in it, and admittedly the idea seemed pretty daring and ran entirely counter to the trends of the time. “The entire watch development team, and even my parents, were very sceptical about the project”, recalls Caroline Scheufele. “They thought it was a crazy idea to put diamonds in a steel case when these gems had always been associated with gold or platinum.” That was back in 1993 and Caroline Scheufele had just imagined the Happy Sport watch by picking up the concept of dancing diamonds launched in 1976 by her parents under the name Happy Diamonds – but with two key differences. Firstly, Happy Sport is a steel watch and secondly, rather than having diamonds dance freely around the watch as was the case with the Happy Diamonds, she decided to place them between two sapphire crystals on the top of the dial. “Asserting my idea was a struggle and production of the watch presented us with yet more challenges. Everyone thought I had gone mad, but I am above all a very persistent person, who doesn’t take ‘no for an answer.” Almost 30 years later, the tenacity of Chopard's Co-President and Artistic Director has overcome all internal reluctance: the Happy Sport watch has become an essential pillar of Chopard, a free-spirited icon whose joyful and sporty temperament has helped demystify the jewelry watch.

Freedom, joie de vivre and sportiness

Happy Fish © Chopard

In almost three decades, the Happy Sport collection has displayed its multiple facets without ever losing its sporty-chic temperament. The most striking models include an entirely gemset version, Happy Sport Diamantissimo, presented in 2013 for the 20th anniversary of the collection; along with more technical versions incorporating a tourbillon or a chronograph, such as the Happy Sport Chrono All Black or the Happy Sport Chrono in ethical rose gold launched this year. The eminently versatile watch has also been unveiled in various spectacular interpretations: Happy Snowflakes for winter sports, Happy Fish and Happy Ocean for the beach, Happy Palm for the Cannes Film Festivals. A wealth of different faces for this multi-facetted and adaptable watch that joyfully celebrates the passing of time in every situation – with a lighthearted, entirely free-spirited attitude.

Freedom, joie de vivre and sportiness

Happy Sport Chrono © Chopard


Inside Story

“When I invented the Happy Sport watch, it was primarily because I was involved in a lot of sport myself”, says Caroline Scheufele. “That’s why the word ‘sport’ was associated with its name. At the time, Chopard had a few casual and sporty watches for the summer, but I wanted a creation that went further than what we had been offering up until then. A watch that had both a little bit of sparkle and that you could wear 24 hours a day, to swim or go water skiing, play tennis, do some shopping, take the kids to school, spend some time in the office and move right on to a cocktail party. The whole idea was that if you didn't have time to change, you were already a little bit dressed up with these little diamonds dancing on your wrist all day long. To me, that was what being free-spirited meant.


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Spécial Salons Horlogers 2022

GMT Magazine n° 77 © GMT Magazine



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Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations.

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