Girard-Perregaux won two awards at the ceremony held by the magazine "Montres Passion", in Geneva, on 25 October.
Girard-Perregaux received the "Coup de Coeur du Jury” (critics’ choice) for its Constant Escapement L.M. and the "2013 Watch Advertising Campaign" - awarded by the public - for its campaign “Mechanics of Dreams since 1791”.
The Constant Escapement L.M. stunned connoisseurs when prototypes of the innovative mechanism were first presented. This concept addresses a Holy Grail of watchmaking, the constant force. A breakthrough made possible by a completely new architecture and design of the escapement integrating a silicon blade of 14 microns.
The advertising campaign "Mechanics of Dreams since 1791" featuring Alfred Hitchcock has been launched following the partnership of Girard-Perregaux with the Academy Museum of Motion Pictures as exclusive timekeeper and a founding supporter.
The Constant Escapement L.M. stunned connoisseurs when prototypes of the innovative mechanism were first presented. This concept addresses a Holy Grail of watchmaking, the constant force. A breakthrough made possible by a completely new architecture and design of the escapement integrating a silicon blade of 14 microns.
The advertising campaign "Mechanics of Dreams since 1791" featuring Alfred Hitchcock has been launched following the partnership of Girard-Perregaux with the Academy Museum of Motion Pictures as exclusive timekeeper and a founding supporter.
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