HYT Watches was launched in 2012 with a revolutionary new way of reading the time using liquid. For centuries, watchmakers had done everything in their power to keep liquid out of watches, and HYT decided to radically rethink things and make it an integral part of their timepieces. HYT watches all indicate the time with colored liquid that moves through glass capillaries to mark the hours and minutes. It sounds simple, but the meca-fluidic technology required a level of research and development that is on par with projects at NASA!
The name HYT stands for hydro technology, and if you are in the English-speaking world, it is pronounced as an acronym H-Y-T, while French speakers prefer to pronounce it like the verb “hit”. Either way is fine!
The brand has recently undergone a change of management with Davide Cerrato taking the helm as CEO and Creative Director. Cerrato spoke to collectors, clients, and retailers to understand what they liked and what they didn’t like, before taking his pencil and designing a whole new look for brand. The result is the Hastroid, a new collection that features a smaller diameter and a more ergonomic design, but keeps the meca-fluidic technology on the face of the watch.
Dive deeper into this new chapter of HYT here with an interview with Davide Cerrato and a unique watch presentation by the CEO himself.
