What is your company’s approach to sustainability?
We have defined our new purpose, Engineering beyond time, to underscore our commitment to sustainable, responsible, and long-term thinking. Concretely this includes working towards science-based targets to reduce our greenhouse gas emissions, introducing and investing in our own carbon credit projects with a focus on coastal and marine ecosystems, as well as accelerating our bio di- diversity efforts with Gisele Bündchen as our new Environmental & Community Projects advisor.
Our purpose is upheld by the pillars of Transparency, Responsibility and Circularity. This is our promise to make our sustainability journey more accessible with a shift to annual reporting.
How does this commitment manifest itself on the wrist?
We have introduced and since expanded our range of vegan straps, first with our paper-based TimberTex™ straps in 2021. This year we also unveiled our MiraTex™ straps. Combining the words miracle and textile, MiraTex™ straps are biobased, plastic-free and 100% recyclable. They are less resource-intensive to produce than animal and synthetic leather, thereby giving them a low carbon footprint. We want to offer customers sustainable alternatives without forsaking quality or aesthetics. More recently, we have released our fully traceable calf leather straps from leather sourced in Switzerland.
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