Horological Visions

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Horological Visions - Jaquet Droz
Eighteen months ago, Alain Delamuraz took over the management of Jaquet Droz

He spoke of his vision of renewed Haute Horlogerie enjoying a close connection to each client, as part of a long-term partnership involving one-of-a-kind models with very high added value. 

While this was regarded at the time as an unfeasible gamble, it has now paid off and Jaquet Droz has undergone a spectacular transformation. Alain Delamuraz has managed to navigate the tightrope enabling Jaquet Droz to return to its fundamentals without ever falling into a backward-looking attitude of nostalgia for the past. And all this is based on a simple question: what is Jaquet Droz? 

Alain Delamuraz found his answer in the brand's roots: a concentrated blend of innovation and art, intended for the elite of the era. These are the sources of the Maison founded in 1738. It would therefore be ridiculous to imagine the illustrious founder in 2023, lighting himself by candlelight, drawing his plans with a charcoal pencil and traveling by horse-drawn carriage. Pierre Jaquet Droz would on the contrary be in close touch with his clients, going to see them individually and creating custom-made timepieces for them epitomizing the Art of Watchmaking, or indeed Art itself. This is what Alain Delamuraz has managed to capture and the Maison is once again what it has always been: visionary. 

Horological Visions

The Grande Seconde is of course still around. It is a key element of the brand identity, yet deeply revisited and more exclusive than ever. Jaquet Droz is now intimately connected to its clients and their personal universe, be it art, music, yachting or passions such as cars, sports, etc. "Our Philosophy of the Unique is our only reason for being", says Alain Delamuraz. As a direct consequence of each timepiece being created by and for a specific, it is becoming increasingly difficult, if not impossible, to find one in a boutique. This is due both to the fact that the current collections are gradually being withdrawn and because there will soon no longer be any boutiques – except one: at the Jaquet Droz headquarters in La Chaux-de-Fonds. 

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