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Louis Vuitton - Behind the Curtain of Time

Louis Vuitton Behind the Curtain of Time

Louis Vuitton is celebrating its 20th anniversary in watchmaking this year. A visit to La Fabrique du Temps, which is home to a formidable concentration of manufacturing expertise

Whether clients or journalists, visitors to the Fabrique du Temps come away stunned: firstly, by the impressive and joyful scenography of this 4,000sqm white building, and then by the diversity and expertise of the professions that work there in perfect symbiosis: dial makers, engineers, watchmakers and miniature painting specialists, not to mention enameling, engraving and gemsetting done in collaboration with external partners. Louis Vuitton is celebrating its 20th anniversary in watchmaking this year, more than half of it after its 2011 integration of La Fabrique du Temps, created by Michel Navas and Enrico Barbasini in 2007. 

In the workshop of...

Tambour Slim Vivienne Jumping Hours © Louis Vuitton

At the outset, after a career in large traditional watch companies, these two watchmaker-entrepreneur’s desire and vision was to exercise beautiful craftsmanship within a human-scale entity. The concept involved a workshop with a small number of watchmakers and construction engineers and thousands of ideas, resulting in projects already completed for a dozen brands including Louis Vuitton, for whom they designed the Spin Time. Its display of time indications on rotating cubes was so innovative and unexpected for Louis Vuitton that it proved a resounding success. So much so that the two enthusiasts were invited to join the world leader in luxury goods, much to their surprise. After a brief discussion between them, they decided to come aboard the Louis Vuitton odyssey: “It’s a serious company, known and recognized in other fields, which respected our initial philosophy; the potential was fabulous”, comments Michel Navas. 

Dans l'atelier de...

Tambour Slim Vivienne Jumping Hours © Louis Vuitton

 

 

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Spécial Salons Horlogers 2022

GMT Magazine n° 77 © GMT Magazine

 

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True to its founding spirit, Louis Vuitton makes watches that combine excellence, innovation and originality for the benefit of people who love travel and adventure. The watchmakers of La Fabrique du Temps Louis Vuitton in Geneva use their mastery of traditional craftsmanship and modern technology to reinvent the watchmaking of tomorrow.

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