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Panerai - The Diver’s Watch That’s Good for You

Panerai The Diver’s Watch That’s Good for You

Focus on the 44mm eSteel™ Submersible models

A watchmaker associated with the element of water, Panerai is a constantly evolving Maison: from a workshop to a watchmaking school, the Italian manufacturer is one of the major players in 21st century watchmaking. Aware of the need to avoid resting on its laurels, Panerai is sensitive to the current issues facing our society, while tailoring them to the latter’s desires.

The Diver’s Watch That’s Good for You

Submersible Quarantaquattro eSteel™ © Panerai

A manufacture looking firmly to the future

As a committed watchmaker, Panerai makes a point of honor of promoting sustainable development, whether through its involvement with organizations that protect the seabed or with activists such as Mike Horn; by raising public awareness through various programs; or through a Manufacture complying with the highest standards of sustainability. The production of timepieces is no exception. The goal? To have 30% of production made from recycled materials by 2025. The race against the clock is on.

In 2021, Panerai took a big step in this sustainable movement by presenting the Submersible eLAB-ID™, a concept watch containing the highest percentage of recycled materials (98.6% of its weight) ever created. This year, the Submersible collection is making news again with the appearance of its next-generation metal: eSteel™. 72 grams of the Submersible Quaranta-Quattro eSteel™ is made of recycled materials, corresponding to 52% of the total weight of the watch (137g). Highly resistant to corrosion and hypoallergenic, eSteel™ is being used for the first time by a luxury house on such a large scale. In order to remain consistent from A to Z in terms of sustainable development, a second likewise recycled rubber strap is provided. The natural colors used for this new QuarantaQuattro eSteel™ Submersible faithfully reflect Panerai’s sustainable approach, notably embodied in the emerald green version which pushes environment- friendly connotations to the max.

The Diver’s Watch That’s Good for You

Submersible Quarantaquattro eSteel™ © Panerai

Size sometimes matters

Do you have the intermediate size? For once, the answer is YES! Available in 42 and 47mm versions, the Submersible collection now also comes in a 44mm case, hence the name “QuarantaQuattro”. Going off the beaten track by not following the fashion for smaller cases – and thus remaining true to its DNA, – Panerai is nevertheless showing sensitivity to the diversity and needs of today’s society by offering an additional variation of its deep-sea model, which retains the same technical characteristics as its two sisters. Making this a firm favorite on medium-sized wrists, these few millimeters make all the difference.

 

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The brand

Every Panerai watch is as unique as the story it tells. Since 1860 Panerai has produced high-precision instruments and watches, developed and created to meet the most rigorous military standards. Today the very essence of Panerai remains the creation of technological innovations and remarkable instruments, that draw inspiration from the epic exploits of past and, at the same time, explore new disruptive paths.

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