“Rare Handcrafts” is the fourth chapter in the series after “Acoustics”, “Service” and “Ladies”. It keeps up the momentum created last spring by the Rare Handcrafts Exhibition at the Geneva Salons.
Patek Philippe has a long standing history, as well as an established know-how and expertise in rare handcrafts, illustrated in a large collection of unique and current collection timepieces. For decades, the company has been dedicated to preserving these age-old decorative skills by regularly commissioning pieces from rare independent or in-house artisans. In the new chapter, the Stern family explains the importance of safeguarding these skills for the future.
The “Rare Handcrafts” theme features several films depicting the Patek Philippe heritage in these artisanal skills. Members of the Stern family explain the heritage of rare handcrafts in Geneva and at Patek Philippe, present exquisite timepieces from the Patek Philippe Museum Collection and explore the works of skilled artisans such as marquetry-makers, gem-setters, guillocheurs, chainsmiths, enamellers and engravers. In addition to the films a first 360° exploration of a Dome clock is unveiled.
Along with previous microsites, “Rare Handcrafts” has been integrated into the corporate website www.patek.com
“Rare Handcrafts”
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Patek Philippe launches a new chapter of its institutional digital advertising campaign.
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