Patek Philippe launches a new advertising film that brings to life the "Generations" campaign concept that focuses on the emotion bond between a father and son.
The emotion bond between a father and son is a sentiment that is valid for every father and every son in every culture. The campaign imagery is underlined by a statement that emphasizes the timelessness and exclusivity of the brand: "You never actually own a Patek Philippe, you merely look after it for the next generation."
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