TAG Heuer and Porsche once again highlight their common history and passion for racing
TAG Heuer and Porsche share a rich history, an independent and powerful mindset, and a dedication to design excellence. For around 70 years, their paths have been meeting and intertwining on and off the racetrack. The solid and lasting bond between TAG Heuer and Porsche comes mainly from their joint roots in motorsports, with one of the most obvious common threads undoubtedly being the Carrera name itself. The Carrera Panamericana is a legendary race, reputed to be one of the most dangerous in the world. It inspired both Porsche, which won its first class victory at the Carrera Panamericana race in 1954 and named its most powerful model in its honor, and Jack Heuer, who decided to name his new 1963 chronograph accordingly after hearing about the race’s highly evocative name from the Rodriguez brothers in Sebring in 1962.
The Porsche 911 Carrera and the TAG Heuer Carrera have since each become icons, recently celebrated in Paris on the occasion of the Porsche 911 Carrera RS 2.7’s 50th anniversary.
After already sharing several memorable achievements and the pride of a fruitful partnership, it is only natural that the two partners decided to develop a new special edition of the TAG Heuer Carrera Chronograph as the perfect symbol of their racing heritage
TAG Heuer CEO Frédéric Arnault says: “With such a strong heritage shared with Porsche in the racing field, we are excited to present a new watch that embodies every aspect of this incredible sport. It is also a nod to the history shared by TAG Heuer and Porsche – a history on which we continue to build. Together, with their expertise and creativity, our teams have created a bold and powerful timepiece encased in a sporty yet elegant design.”
Robert Ader, Chief Marketing Officer at Porsche AG, adds: “The TAG Heuer Carrera Chronograph x Porsche Orange Racing is all about the racing universe and represents the high performance and thrill of speed, values that we share deeply with TAG Heuer, and a fine example of our common mindset as we continue our exciting journey as partners.”
The TAG Heuer Carrera Chronograph X Porsche Orange Racing
The TAG Heuer Carrera Chronograph x Porsche Orange Racing is based on the famous TAG Heuer Carrera Sport Chronograph and follows the TAG Heuer Carrera x Porsche Limited Edition. It upholds the quality and performance offered by the in-house Calibre Heuer 02, a movement manufactured entirely at TAG Heuer’s Chevenez facility and consisting of 168 parts, including a column wheel and a vertical clutch. These features allow for exceptional chronometric performance and offer an impressive power reserve of 80 hours.
Another key color in this special edition is black, which elegantly reinforces the brightness of the orange by contrast. To create this harmonious finish with tasteful touches of color, the TAG Heuer designers have used black in various textures and finishings. The case has been given the highest-quality black treatment possible – diamond-like carbon (DLC), with its extremely deep, elegant color and unfailing resistance. The black dial finishing is inspired by kinetics and speed.
One legacy from the 2021 and 2022 TAG Heuer Carrera x Porsche is the custom designed oscillating weight, which pays homage to the Porsche steering wheel. The weight is visible through the sapphire glass case back and is labelled with “Porsche” and “TAG Heuer” and features black and orange touches, such as the column wheel, harmoniously tying together the design of this new watch.
Lastly, the timepiece’s carbon-like calfskin strap – in black, highlighting the vivid orange – is the perfect finishing touch to the racing inspiration of the TAG Heuer Carrera Chronograph x Porsche Orange Racing. Its stitching is a subtle nod to the seat upholstery of Porsche cars, with the dramatic contrast of the orange stitching and lining hinting at the racing marks cars make at high speed.
Produced as a special edition, the TAG Heuer Carrera Chronograph x Porsche Orange Racing is presented in specially designed co-branded TAG Heuer x Porsche black packaging with vibrant orange details.
Available from February 2023, the new TAG Heuer Carrera Chronograph x Porsche Orange Racing will be sold in TAG Heuer boutiques, on the brand’s e-commerce websites, and at select retail partners.
