Tag Heuer exchanged know-how with leading Premier League officials to develop the app’s functionality and to create an important tool that will help referees keep track of match timings accurately and securely. The app covers both 45-minute halves, including stoppage time, and the 15-minute half-time rest period. It has been designed to be user-friendly and ‘safe’, with gestures that mean referees can focus on the game without fearing they have accidentally stopped the time.
Jean-Claude Biver, TAG Heuer’s chief executive said: ‘This is not a gimmick – this is a real tool that referees can and will actually use during games. It takes advantage of the Connected watch’s sophisticated technology, which we developed at TAG Heuer with our partners Intel and Google. Because every detail of the referee app has been thought through with Premier League referees, I have no doubt that this will be a useful tool. TAG Heuer is extremely proud to be working with the Premier League and its officials and to provide referees with Connected watches, which combine the best of Swiss watchmaking with the best of Silicon Valley.’
Sports timekeeping is part of TAG Heuer’s DNA. The company has a strong history - dating back from 1911 - as a sports timekeeper and over the last 100 years has timed all manner of sports at the highest level, including sailing, skiing and motor sport.
This new development is the latest in a series of partnerships that have brought TAG Heuer and football together all over the world. TAG Heuer is the Official Timekeeper of the Premier League, the Spanish LaLiga, the German Bundesliga, Major League Soccer in the USA, the Copa America, the Chinese Football Association Super League and the Australian National Football team.
