
One of the undisputed strengths of Vulcain's marketing - formerly simply referred to as a sales technique - lay in its early sense of the attraction exercised by football. The ultimate global team sport, football enjoyed particularly spectacular success in Spanish speaking countries, where the brand was well established by the early 20th century. The association between a watch, the choreography of carefully timed moves on a football field, and a group of elite young sportsmen proved a winning formula, as is confirmed by the letter written to Vulcain by the Real Madrid coach Francisco Bru: “Our training sessions, calculated using an incredibly chronometer-precision Vulcain watch, have led us to our decisive win in the 1934 Spanish Championship”. That same year, Bru also led the team to victory in the Spanish Football Cup. It was the start of the reign of its President Santiago Bernabéu, who was first a legendary player who scored over 1,200 goals wearing the team jersey - and later the charismatic boss after which the current stadium is named.

In addition to the Real Madrid team, Italy's La Fiorentina club also entrusted Vulcain with equipping it with high-quality timepieces. The Manufacture from Le Locle has decided to highlight this prestigious sporting past through the 50s Presidents' Chronograph Heritage, a re-edition of the vintage model in a contemporary 42 mm size. Echoing the graphic design of the original dial, it comes in three different versions: black with brown transfer, “eggshell” white with black transfer and silver-toned with blue transfer. The font used is also the same as on the historical model, especially for the logo and the numerals. In addition to the minute circle around its circumference, the dial is enlivened by a pulsometric scale underscored by the inscription “Gradué pour 30 pulsations” (graduated for 30 heartbeats). The legend “chronometer” appears below the Vulcain name at 12 o'clock, thereby specifying this chronograph's undisputed vocation for excellence.
The 50s Presidents' Chronograph Heritage is equipped with the single-pusher self-winding Vulcain V-57 chronograph calibre, a movement chronometer-certified by the COSC. Endowed with a 42-hour power reserve, it drives the hours, minutes, small seconds at 9 o'clock, sweep seconds chronograph and 30-minute chronograph counter at 3 o'clock.
Water-resistant to 50 metres, the 42 mm case in 18K rose gold or steel is fitted with a Louisiana alligator leather strap with 18K rose gold or steel pin buckle.
Technical datas
50S PRESIDENT'S CHRONOGRAPH HERITAGE
ref. 570157.316L
CASE: steel 316L - Diameter 42.00 mm - Length 50.00 mm - Height 13.75 mm - sapphire case-back
DIAL : black
CRYSTAL: domed shape sapphire
WATER-RESISTANCE: 50 meters/160 feets
STRAP: Louisiana Alligator - Dimensions: 22/18 mm
BUCKLE: steel pin buckle
CALIBRE VULCAIN V-57: 13_-lignes mechanical automatic single-pusher type chronograph movement, 25 rubies, 105 components, lift angle 50°
FUNCTIONS: hour, minute, seconds counters at 9 o'clock, date window at 6 o'clock, centre second chronograph, 30-minute chronograph counter at 3 o'clock
FREQUENCY: 28'800 vibrations per hour
POWER RESERVE: 42 hours
DECORATION: Côtes de Genève motifs, blued screws
MOVEMENT COATING: rhodium
50S PRESIDENT'S CHRONOGRAPH HERITAGE
Ref. 570557.317L
CASE: 18K 5N pink gold - Diameter 42.00 mm - Length 50.00 mm - Height 13.75 mm - sapphire case-back
DIAL : black
CRYSTAL: domed shape sapphire
WATER-RESISTANCE: 50 meters/160 feets
STRAP: Louisiana Alligator - Dimensions: 22/18 mm
BUCKLE: 18K 5N pink gold pin buckle
CALIBRE VULCAIN V-57: 13_-lignes mechanical automatic single-pusher type chronograph movement, 25 rubies, 105 components, lift angle 50°
FUNCTIONS: hour, minute, seconds counters at 9 o'clock, date window at 6 o'clock, centre second chronograph, 30-minute chronograph counter at 3 o'clock
FREQUENCY: 28'800 vibrations per hour
POWER RESERVE: 42 hours
DECORATION: Côtes de Genève motifs, blued screws
MOVEMENT COATING: rhodium