Press Release
WORLDTEMPUS & MADinSWITZERLAND: Two major players in the field of watch-related communication have signed a strategic agreement to combine their expertise for the benefit of watch brands.
This partnership relates to high-end audio-visual communication, and in particular the publishing of editorial content, for both, brands and the general public.
Concretely, three actions will result from this agreement:
- Common editorial and audio-visual projects,
- Creation of individual audio-visual events for watch brands, covering subjects ranging from conceptualisation to international distribution,
- Development of an advertising pool to reach a wider audience, whilst continuing to attract distinct targeted traffic to our various sites.
The strategic agreement signed today aims to enrich the existing informal partnership and to develop synergies, making the best possible use of the expertise of both parties.
This cooperation is based on a simple observation:
The consumption of high-quality video content is soaring, driven by increased demand from users and through new hardware (Wi-Fi, tablets, smartphones, etc.).
This agreement will enable Worldtempus to benefit from MADinSWITZERLAND's expertise in order to meet the demanding requirements of video production, realization, hosting and broadcasting.
At the same time, Worldtempus' established editorial reputation and expertise are an asset in the development of MADinSWITZERLAND and its channels, in particular TheWATCHES.tv, its general public content channel.
Worldtempus is a top source of online watch information. With its international licences, it now offers platforms in English, French, simplified Chinese and Italian, accessible both on the internet and on mobile devices. With 10 years of experience and its partnerships with around one hundred top watch brands, Worldtempus is one of the leading editorial watch portals on the internet.
MADinSWITZERLAND, an independent company created in Geneva by Marc André Deschoux and his associates, provides expertise in the production and broadcasting of high-quality video content for brands and certain watch-related institutions. MADinSWITZERLAND is the publisher of TheWATCHES.tv, a new editorial channel which aims to maximise the visibility of its editorial content and partner brands, TheTimeTV.com and Horlogerie.com, three leading online video broadcasting sites.
MADinSWITZERLAND
T: +41 22 575 20 95
mad@madinswitzerland.com
www.Thewatches.tv
www.thetimetv.com
www.horlogerie.com
Worldtempus
T: +41 22 322 34 55
contact@worldtempus.com
www.worldtempus.com
