Beauregard

BEAUREGARD
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CEO_Beauregard
Alexandre Beauregard
Beauregard is a singular and independent brand with one foot in Montreal and the other in Geneva. It creates horological objects d’art that are immediately recognisable and undeniably precious.

Beauregard is a deeply independent Maison nestled in the heart of Geneva and born from the imagination of Canadian Alexandre Beauregard. This passionate creative with a love for rare and precious stones has joined forces with the crème de la crème of Swiss craftsmanship to bring a series of horological wonders to life. Between Geneva and Montreal, Alexandre develops a generous and subtle watchmaking, driven by an unreserved creative passion that has led to his being shortlisted twice at the Grand Prix de l’Horlogerie de Genève.

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