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Beauregard is a singular and independent brand with one foot in Montreal and the other in Geneva. It creates horological objects d’art that are immediately recognisable and undeniably precious.


Beauregard is a deeply independent Maison nestled in the heart of Geneva and born from the imagination of Canadian Alexandre Beauregard. This passionate creative with a love for rare and precious stones has joined forces with the crème de la crème of Swiss craftsmanship to bring a series of horological wonders to life. Between Geneva and Montreal, Alexandre develops a generous and subtle watchmaking, driven by an unreserved creative passion that has led to his being shortlisted twice at the Grand Prix de l’Horlogerie de Genève.

Beauregard SA was founded in Geneva
Launch of Dahlia, selected for the GPHG
Launch of Lili, selected for the GPHG
Launch of Lili Bouton and Lili Candy

Volumes, colours, materials, originality, equal attention to the technical and the aesthetic – Alexandre has invented his own fabulous genre of watchmaking that showcases precious gems in unexpected ways. The brand’s aesthetic codes are rooted in an astonishingly high level of watchmaking and jewellery savoir-faire, which it confidently strays beyond to explore bold and playful domains of expression.



The maison’s founding collection was unveiled in 2018 to immediate international recognition. The collection was quickly pre-selected and then selected for the Grand Prix de l’Horlogerie de Genève (GPHG) alongside some of the biggest international watchmaking brands. This exceptionally poetic floral creation with its Haute Joaillerie dial, animated by a central flying tourbillon and set with almost 600 diamonds, is made exclusively on request.


The maison’s second creation, launched in 2020, was also one of the pre-selections and then selections for the Grand Prix de l’Horlogerie de Genève (GPHG). With its high jewellery dial, this remarkable and cosmopolitan creation captures the voluptuous curves of a flower in bloom, set on a bed of diamonds, inside a gold case with confident lines.

Lili Bouton

Lili Bouton is a discreet floral composition with a diameter of 33 mm that exudes high jewellery from each of its petals. A lesson in contrast and bold composition, Lili Bouton is an original and joyful creation that refuses to decide whether it’s a wonder of jewellery or a masterpiece of watchmaking.

Lili Candy

Lili Candy is a sweet treat on the wrist, capturing all the juicy plumpness of a sweet in its dainty 33 mm diameter. This pick-and-mix of gold, diamonds, opals, topaz and amethyst is a joyful and mischievous creation that harnesses the maison’s unique savoir-faire.