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Keen to develop technical timepieces with a refined and distinctive aesthetic appearance, in less than twenty years de GRISOGONO has successfully carved out a niche in the world of watchmaking. Its audacious design ethos is expressed in firmly contemporary, off-beat timepieces.


A brief history of disruption

Creativity is as precious asset as the magnificent stones used by de GRISOGONO. Founded in 1993 in Geneva by Fawaz Gruosi, de GRISOGONO has made its mark as a free-thinking and highly creative force in jewellery. Over the past 26 years de GRISOGONO's Creative Studio has dared to defy convention and turn the rule book of high jewellery on its head injecting a vibrant burst of life into the highest echelons of this privileged world. Distinctive to the point of audacity, de GRISOGONO's designs drew a line in the sand and there was no turning back. As the driver of change, the most precious jewellery once again became relevant to a diverse and engaged audience who were rewriting the rules of luxury.

Ever daring to be different, de GRISOGONO's outsized, highly-colourful and sensuous jewels exude a passion for selecting the finest materials brought together with the eye of an artist and the hand of the creator/jeweller. In its Geneva ateliers, each jewel is made with the most demanding manufacturing techniques and a respect for the noble arts of the goldsmith.

From enthralling and incredibly complicated watches to alluring High Jewellery masterpieces, de GRISOGONO creations are genuine tribute to the great innovators of traditional watchmaking and the most intricate jewellery craftsmanship while surpassing their fundamentals.

The company is founded and the first store opened.
Presentation of the first line of watches at Baselworld.
The Meccanico wins at the Grand Prix de l’Horlogerie de Genève.
The maison celebrates its 25th anniversary with the Allegra 25.
Launch of the New Retro in steel.

Keen to develop technical timepieces with a refined and distinctive aesthetic appearance, de GRISOGONO has successfully carved out a niche in the world of watchmaking. 

Its audacious design ethos is expressed in firmly contemporary, off-beat timepieces. There are many examples of the firm's jewellery knowhow being displayed in richly jewelled watches – that are always fun and functional, too.



Avant garde, dynamic, intense and exuberant—thus is the high jewellery watch collection Grappoli. The dial and bezel with snow-setting is enhanced with two rows of pear-shaped stones that undulate with the wrist’s movements. The range of the Grappoli collection includes bold colours and a rich palette of precious stones.

New Retro

With the collection New Retro unveiled in 2015, de Grisogono closes the watchmaking loop. With its minimalist design evoking the chic ‘50s era, its rectangular case with rounded angles and crown placed at 12 o’clock, the New Retro has the sort of timeless elegance perfect for seducing the modern gentleman. It comes in a version with two hands and mechanical movement with automatic winding or skeletonised tourbillon, as well as ladies’ versions.

Tondo by Night

Tondo and Tondo By Night are the two lines in this collection, featuring a jewelled swinging rotor and a novel luminescent material for the entire timepiece apart from the dial.


Its name evokes its extravagant side, but also the eccentric circles on its dial and its asymmetrical structure. The Eccentrica has its hour and minute dial at 12 o’clock, with stylised Arabic numerals arching underneath, and a setting that creates mesmerizing depth.


This jewellery watch is a show of balance, a harmony of proportion and asymmetry. All rounded edges and curves, with its convex and bevelled bezel and domed dial, it bears a crown at 12 o’clock in the shape of an inversed half-moon which, combined with the case, forms a full moon.


The Cascata high jewellery watch collection Cascata offers a waterfall of coloured precious stones or diamonds, depending on the version, in a sensual oval case. The case is made up of oval stones and a snow-setting illuminates the dial. A stingray leather strap, one of the aesthetic codes of the Maison, matches the colour of the dial and the watch is powered by the quartz movement Calibre SF 10-47.

Allegra 25

Launched in 2018 for the 25th anniversary of de Grisogono, the watch collection Allegra 25 continues in the same vain as the eponymous ring, the creation of which only shortly precedes the watch. We find the spirit of the ring in the 29 interlaced rings of different sizes that make this jewellery watch unique, with a mother-of-pearl or diamond-set dial.


Creating noble history from black diamonds

In 1993, Fawaz Gruosi founded De Grisogono on the rue du Rhône in Geneva, Switzerland, offering customers exclusive works of art and precious jewellery. The unusual name comes from the mother of one of Fawaz Gruosi's business associates, who came from noble stock. The company is above all famous for its jewellery, born of its founder's love of diamonds (he is recognised as a pioneer in the use of the black diamond). De Grisogono is also known for its high jewellery creations in gold that one can regularly discover adorning stars and celebrities on red carpets in Asia, Europe and the Middle East.

Numero uno in the watch collection: the Instrumento

De Grisogono entered the watch business in the year 2000 with the Instrumento Uno watch that has since been followed by numerous collections, each testament to the founder's unbridled creativity. For the Instrumento, Fawaz Gruosi applied his own interpretation to the traditional tonneau watch case shape, integrating the strap and adding two complications to the self-winding movement: an oversized date display and a sectorial dual time indicator visible on the dial. The original black dial has stylised Arabic numeral and you can discover the finishing touch on the crown, which is set with a black diamond. More recently, the Instrumento was given a face-lift in 2015.

Discover an entire world of men's watches with a Swiss made movement

In a collection with a high degree of variety, other notable De Grisogono watches, with cases in gold or steel, include the Otturatore, whose in-house movement includes four complications that you can only ever discover individually on the dial. More recently, De Grisogono's New Retro model did what its name suggests by defying the conventions of a rectangular watch. For the first time the gold watch, with its stepped sapphire crystal and aged dial, was wider than it was high. Like most of the company's timepieces, the New Retro is available primarily in white and red gold, although an all-black version uses a PVD coated steel case and black dial. All the gent's watches use Swiss Made mechanical movements, but the unique Meccanico DG has a proprietary high end mechanical movement consisting of 651 individual components, including 23 cams that power an innovative display that mimics that of a digital watch.

Diamonds, black diamonds and gold jewellery for ladies

For women the brand has innovated with colourful collections such as the Allegra, with gold and diamonds, mother-of-pearl dials and distinctive cord strap, and the Tondo by Night for ladies, which uses a novel luminescent material for the case and a generous sprinkling of diamonds. The Crazyskull, consisting of a skull entire set with diamonds and with baguette diamond teeth in a mouth that, thanks to an ingenious in-house development, opens to reveal a tongue in precious stones. The brand's first-ever timepiece, the Instrumento, also spawned an equivalent ladies's watch called the Instrumentino (now known as the Uno Women) which has a dual-time display on the dial. The Instrumentino uses a self-winding mechanical movement, while other ladies' models use a quartz movement.

The Tondo by Night models for ladies offer a breath of fresh air with their glow-in-the dark design. Their vibrant colours at night contrast with the sober tones of a black PVD steel case, fibre-glass and steel bezel set with diamonds and black oscillating weight, alos set with diamonds. Tinted sapphire crystals and colourful galuchat straps complete the look.

In a similar vein to other jewellery brands that have entered the world of watch production, De Grisogono brings an off-beat approach to design. Fawaz Gruosi is personally involved in the creation of the company products, whether jewellery or watches, and is taken by flights of fancy. His high demands naturally include a use of precious stones (particularly his favoured black diamonds) that is both considered and audacious.

Record-breaking prices

Given the lavish use of gold and diamonds for its creations, De Grisogono jewellery and timepieces do not come cheap. But when it comes to the very top of the tree, Fawaz Gruosi does not shy away from taking big gambles. In 2017 the company set a new record at Christie’s Magnificent Jewels sale in Geneva when it sold the world’s biggest-ever emerald cut diamond offered at auction. The 163.41-carat D Flawless stone, which was cut from a 404 carat rough, was a delight to discover incorporated into a necklace designed by Fawaz Gruosi. It fetched a whopping 33.5 million Swiss francs, beating the previous record for a D Flawless diamond by nearly five million Swiss francs.