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Singer Reimagined

A 100% independent brand, Singer Reimagined is famous for its revolutionary chronograph equipped with 3 central hands. The brand is designed for collectors fascinated by all kinds of mechanical marvels.


Seven letters, three numbers: Porsche 911. Since 1964, it has been the ultimate reference in design and engineering.
It was also the starting point for the Singer Reimagined project. Building on the philosophy of Singer Vehicle Design, which is to pay tribute by improving on what they believe is the most important sports car in automotive history, Singer Reimagined has erupted onto the watchmaking scene by celebrating and reimagining what it considers to be the most iconic movement: the automatic chronograph.

To give this ambition its due, it’s important to note that the intention was to reinvent the way a chronograph works. The first Singer Reimagined collection, the Track1 Collection therefore unites the biggest mechanical reinvention of automatic chronograph movement construction, remained unchanged since its invention, with an idealised case design from the same period — an achievement rewarded at the 2018 edition of the Grand Prix d’Horlogerie de Genève. Every Singer Reimagined Track1 timepiece is equipped with a genuinely revolutionary movement, featuring a central chronograph display (hours, minutes and seconds) and peripheral time display.

In 2020, the Singer Reimagined Flytrack premiered yet another bold take on chronometric instruments, allowing the running seconds hand to be instantaneously repurposed as a one-minute timer with the push of a button.
It is the most minimalistic celebration of elapsed time calculations dressed in a timeless style.

Creative audacity inhabits every aspect of Singer Reimagined, from its origins to its mechanical and aesthetic ethos.

Introduction of Singer’s first reimagined Porsche 911 at Monterey Car Week
Rob and Marco meet for the first time
Founding of the Singer brand and launch of the Track1 collection
Best Chronograph Prize at the Grand Prix d’Horlogerie de Genève
Launch of the Flytrack collection

Singer Reimagined was born after Rob Dickinson, the founder and owner of Singer Vehicle Design, met Marco Borraccino. They shared the same values and passions, and they discussed the idea of extending the Singer philosophy to the world of watchmaking. The two gentlemen then met the master watchmakers at Agenhor, who had been working in utmost secrecy on a new calibre with a central chronograph display. And the rest, as they say, is history.



Track1, Singer Reimagined’s inaugural collection, marks one of the most disruptive changes ever made to the chronograph. Hours and minutes are pushed to the edge of the dial. In the centre, the three chronograph hands count off 60 hours, 60 minutes and 60 seconds, with jumping hours and minutes. The watch is based on a revolutionary new movement, the first in the world to feature a central chronograph: the AgenGraphe. The timepiece was designed in the spirit of the Porsche 911 and, like its muse, is built for precision.


After introducing one of the world’s most complex chronographs, Marco wanted to design a movement that would provide an accessible entry point into the Singer philosophy, with a collection of time-only watches featuring hours, minutes and seconds. But the creator added his own twist: the ability to use the seconds hand to measure short time intervals. Thanks to a sophisticated flyback mechanism (developed in association with Agenhor, once again), the seconds hand can be reset to the vertical position, where it remains until the push-piece at 2 o’clock is activated. This makes it possible to measure short time intervals up to 60 seconds without interfering with the precision of the hour and minute display. Using the same calibre, the Flytrack collection offers a range of different chronometric scales, including a tachymeter, a telemeter and a pulsometer. Thanks to this innovative movement, novel time measurement scales can be added. The Flytrack Barista, for instance, features a scale for brewing the perfect Espresso. In every variation of the Singer Flytrack, the hours are displayed on a peripheral disc and the minutes are shown on a centrally mounted hand.