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Tiffany & Co.

Known for its prowess in the world of jewellery, Tiffany has been a leading name in watchmaking throughout its history.


Tiffany has had close ties with the Swiss watchmaking industry, and Geneva in particular, for over 150 years. In 1853, company founder Charles Lewis Tiffany installed one of New York’s first public clocks above his store, initiating a phenomenon that has come to be known as the “New York Minute”. Just one year later, Tiffany partnered with none other than Patek Philippe to set up a watchmaking workshop in Geneva. In 1874 the company opened a huge factory at Place Cornavin in Geneva.

Throughout its history, Tiffany has never stopped producing timepieces, introducing the first stopwatch to America, registering numerous patents, wowing the public at world exhibitions and embracing epoch-making movements such as that of the Art Deco. More recently the brand’s “Streamerica” model was dedidcated to the American industrial design movement of the 1930s.

Tiffany begins selling watches.
Tiffany introduces the Tiffany Timer, America’s first stopwatch.
Tiffany opens a factory in the centre of Geneva
US President Franklin D. Roosevelt receives a Tiffany watch as a birthday gift and wears it at the historic Yalta Conference.
Tiffany pays tribute to founder Charles Tiffany with its CT60 watch collection.

Known for its prowess in the world of jewellery, Tiffany has been a leading name in watchmaking throughout its history. Having installed a huge, nine-foot Atlas clock above his store (the same clock is still found outside the company’s Fifth Avenue flagship store today), Charles Lewis Tiffany became the inventor of the New York Minute – “60 seconds of pure possibility” – that stood as a symbol of life in the city that never sleeps.
The adoption of standard time in the United States in 1883 cemented Tiffany’s reputation as the company started regulating over 400 of its customers’ clocks on a weekly basis. From New York’s history of innovation was born a reputation for excellence.


Tiffany Atlas®

Atlas® represents a seamless transition from historic to modern Tiffany design. The strong yet streamlined design of the collection is inspired by the Atlas clock on the façade of the Tiffany & Co. store on Fifth Avenue in New York.

Tiffany CT60®

Combining the initials of company founder Charles Tiffany and the 60 seconds of pure possibility in the New York Minute, this collection is the synthesis of over a century and a half of watch design at Tiffany. Its classic lines are inspired by the watch presented to US president Franklin D. Roosevelt in 1945 and it comes in steel or gold, in ladies’ and gents’ sizes, with sunbrushed white, black, grey, brown or blue dials and is powered by a self-winding mechanical movement.

Tiffany East West

This highly original collection turns watchmaking on its side with an Art Deco style rectangular case and a dial that is rotated 90 degrees clockwise. It is inspired by an ingenious Tiffany purse watch dating from the 1940s. The concept may seem strange, but as you glance at the time while typing on your keyboard or driving your car, it suddenly seems rather intelligent.


Pure Luxury

On one hand they are known mainly for their jewelry pieces, but Tiffany & Co. as a company are no stranger to the world of watches. Having continuously made watches since 1847, this New York based powerhouse isn’t slowing down anytime soon.

Whilst based in the United States of America, the brand boasts the highest Swiss quality with production houses in Geneva. Featuring beautiful case, dial and bracelet design, this luxury brand never fails to disappoint.

Their watches are offered in a variety of choices from basic stainless steel models for men, to luxury yellow gold, rose gold and models with diamonds for women.

The Atlas

The Atlas collection of watches is inspired by the legendary clock which towers over fifth avenue in the ‘city that never sleeps’, New York.

The Atlas collections features watches for men and women with the options for men being offered in steel with azure silver or black dial, and 18k rose gold and steel with silver azure dial.

The models for women also come in stainless steel and rose gold, but certain models have the options of brilliant cut diamonds gracing the bezel.


The CT60 collection is an offering of bold timepieces inspired by the city that started it all. It is the only collection of watches that features a chronograph complication. WIth a beautiful design, this collection for both men and women is a truly great collection that will stand the test of time. The mechanical chronograph model features a legendary ETA 7750 movement. The chronograph features either a blue, white or rose colored dial.


The Metro collection features watches exclusively for women and all models are pure luxury, with all featuring diamonds in one aspect of the timepiece. This collection offers true jewelry pieces, harking back to their roots, whilst blending that with true Swiss craftsmanship to bring you a watch of unprecedented luxury.

Tiffany and Patek Philippe

These two powerhouse brands have a long history dating back to 1851 and that collaboration still exists down to this day. You will see many vintage watches of the past such as Rolex and Patek Philippe that have Tiffany & Co. printed on their dials.

The Patek relationship, however, is one that has stayed intact, and still producing limited editions models with tiffany dials down to this day.

President Franklin D. Roosevelt

The President of the United States of America, Franklin D. Roosevelt was gifted a Tiffany watch in the year 1947, for his birthday, and he wore that timepiece with pride.

In fact, that model has been replicated today and reborn, and that was the inspiration for the CT60 series of watches produced by Tiffany.