Michaud

Deeply associated with the city of Neuchâtel, the historical powerhouse of Swiss mechanical watchmaking, family-owned retailer Michaud is widely known among insiders and connoisseurs of watches and jewellery.

Charles-Louis Michaud started his watch and jewellery business in 1906, opening his first store three years later and establishing the family name as an essential part of the horological scene in Neuchâtel. Charles-Louis was joined in 1934 by his son, Edouard-Alexis, establishing a milestone that marked the beginning of an intergenerational tradition of communicating the passion for fine watchmaking to Neuchâtel — and the world beyond.

Edouard-Alexis’s son, Jean-François returned to Neuchâtel in 1973 with his wife Priscilla, after a stint in Hong Kong practicing his métier as a gemmologist and dealer in precious stones. Commemorating the centenary of Mi