Deeply associated with the city of Neuchâtel, the historical powerhouse of Swiss mechanical watchmaking, family-owned retailer Michaud is widely known among insiders and connoisseurs of watches and jewellery.
Charles-Louis Michaud started his watch and jewellery business in 1906, opening his first store three years later and establishing the family name as an essential part of the horological scene in Neuchâtel. Charles-Louis was joined in 1934 by his son, Edouard-Alexis, establishing a milestone that marked the beginning of an intergenerational tradition of communicating the passion for fine watchmaking to Neuchâtel — and the world beyond.
Edouard-Alexis’s son, Jean-François returned to Neuchâtel in 1973 with his wife Priscilla, after a stint in Hong Kong practicing his métier as a gemmologist and dealer in precious stones. Commemorating the centenary of Michaud in 2006, Jean-François bestowed the leadership of the company upon his children, Marie-Maude and Jean-Nicolas. Their brother Laurent formed the third part of the fourth-generation Michaud leadership when he joined in 2010.
The Neuchâtel boutique, located on Place Pury in the historical centre of the city, is a modern, sophisticated space with an elliptical design motif, reflecting the continual renewal of Michaud Bijouterie & Haute Horlogerie with each generation of the family. Materials used in the boutique interiors, such as finely grained wood and silver leaf, recall the tools of traditional watchmaking and the precious metals of the resulting luxury timepieces.
In accordance with their select clientele and meticulously curated brand offering, Michaud opened their second boutique in Verbier, exclusive mountain retreat and ski town, in 2011. In contrast with the quiet elegance of the Neuchâtel boutique, the Verbier space is the definition of contemporary Alpine Chic. Chalet-style interiors and tactile surfaces form an inviting environment for customers to discover the latest fine watchmaking models, in between on-piste activities and après-ski sessions.+ Read the rest