


Bell & Ross clads its iconic model, the BR 01, with high-tech ceramic Bell & Ross becomes a benchmark in Haute Horlogerie and the exclusive world of professional users - both civilian and military - with watches that unequivocally respond to requirements of extreme conditions. In its continual quest for innovation and performance, Bell & Ross is always on the lookout for the latest technologies, primarily from the most advanced manufacturing or military sectors. In 2011, stamping the seal of its creative vision onto fi ne watchmaking, Bell & Ross is cladding the BR 10 with an innovative and high-performing material - high-tech ceramic.
For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.
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