Backes & Strauss, the world's oldest diamond company, are honoured to present their exclusive luxury watches at Monaco's World Presentation of Haute Horology for the first time.
Masters of Diamonds since 1789 these exclusive watch collections are crafted in 18kt white or rose gold and then elegantly set with the finest custom cut diamonds of unique shapes, all polished to perfection.
Reflecting Backes & Strauss' London provenance, there are three unique collections: The Berkeley, The Piccadilly and The Regent, inspired by London's Regency architecture, notably the work of John Nash.
Premiered here will be The Royal Berkeley 43, the most important and expensive of all Backes & Strauss watches to date with a total of 330 diamonds weighing 106.45 carats. The case is hand set with 44 custom cut diamonds weighing 12.44 carats and the dial hand set with 96 custom cut diamonds weighing 15.43 carats and comes with a full diamond bespoke bracelet weighing 78.32 carats.
With over two hundred years of experience, Backes & Strauss know diamonds, perfecting the “ideal cut”, which shapes a diamond for perfect symmetry and proportions resulting in maximum fire and brilliance. All diamonds set in the watches are ideal cut. Every watch has at least one diamond, set into the crown by hand; it is the Backes & Strauss signature: The Jewel in the Crown.
At Backes & Strauss time is of no consequence when striving for perfection in diamonds and technical brilliance in watch making, which together create the perfect diamond watch. Backes & Strauss are delighted to be partnering Sincere Watch Limited in both Hong Kong and Singapore following their successful launch in the region. As leading distributors to select high end retailers throughout Asia, Sincere Watch will take Backes & Strauss to further markets in this region of the world. Managing Director Vartkess Knadjian says “this is a great opportunity for us, Sincere's in depth knowledge and experience over 60 years in Asia make them an ideal partner”.
