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Editorial - Stars, squares and pyramids

Editorial Stars, squares and pyramids

An interview with a Chinese megastar, a new kind of guilloché and two new collections from Tiffany & Co.

The Concours d’élégance is a familiar event format in the world of watchmaking, since a number of high-end brands sponsors such events. But they are usually held on dry land, showcasing the finest automobiles on the planet. Allow Quentin Mayerat to introduce you to an altogether different type of Concours d’élégance  – sponsored by Frédérique Constant – which will take place at the Cannes Yachting Festival next weekend. Quentin will also be keeping thoughts of summer alive with a look at the glamorous Voiles de St. Barth regatta later on this week.

Chinese actress Li Bing Bing, an ambassador for Carl F. Bucherer is a megastar in her home country, which has its obvious appeal to a brand based in Lucerne, a city that welcomes several hundred coach loads of tourists every day, many of the them Chinese. With nearly 40 million followers on the Chinese microblogging service Weibo, she has as more followers at home than Donald Trump has on Twitter! Find out what makes her tick in Brice Lechevalier’s interview tomorrow.

Tiffany & Co. has just launched two brand-new watch collections that are an exercise in pure classic design. In particular, the minimalist name of the Tiffany Square says it all. It has been designed to celebrate the 180th anniversary of Tiffany & Co. and has a heavy vintage inspiration. Find out more about this model, and the new Metro collection, with explanations from Nicola Andreatta, Vice-President and General Manager of Tiffany & Co. Swiss Watches, in Timmy Tan’s article on Thursday.

So you have the star and the square, but what’s the pyramid? For the finishing touch to its new guilloché design, Czapek & Cie. had the choice between a flat relief (essentially a truncated pyramid) or the peaks of the pyramid as the tips of the engine-turned decoration. The final choice of the pyramid was one of a number of decisions that went into the long and detailed process of choosing an engine turning design that was different to anything seen before in watchmaking. Get the full details in my article today on WorldTempus.

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Watches of technical perfection and beauty, through tradition and the force of innovation. Carl F. Bucherer is an independent Swiss watchmaker with expertise in the production of precious...

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Czapek & Cie. harks back to the origins of one of the watch industry’s most prestigious names, which was born from the watchmaking skills of two Polish émigrés who sought refuge in Switzerland...

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Frédérique Constant has made a successful business out of offering affordable luxury, experiencing growth rates well above the industry average. The owners have a clear mission to make fine...

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Known for its prowess in the world of jewellery, Tiffany has been a leading name in watchmaking throughout its history.

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