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Bulgari - The new Mai Troppo Bulgari advertising campaign

Bulgari The new Mai Troppo Bulgari advertising campaign

The House of Bulgari invites you to celebrate beauty through its collections of jewelries and watches.

If you love it, it’s MAI TROPPO (never too much). If you enjoy it, it’s MAI TROPPO. If it makes you feel good, it’s MAI TROPPO. This new campaign is an ode to life, joy and happiness. Deeply rooted in a Roman flamboyant exuberance, Bulgari invites to enthusiastically enjoy every single moment, here and now.

 The new Mai Troppo Bulgari advertising campaign

Zendaya - Bulgari Jewellry © Bulgari

The outstanding, diverse cast includes super model Lily Aldridge, British actress Naomi Scott, the protagonist of Guy Richie’s “Aladdin” movie, as well as Zendaya, the American star of HBO’s series “Euphoria”... three talented, powerful and beautiful women, sharing with Bulgari the same fierce, brave and unapologetic approach to life. They steal the spotlight in the vibrant, intense images shot by Swedish director and photographer Johan Renck, known for his uncompromised love for beauty and for his deep explorations of characters’ multifaceted personalities.

 The new Mai Troppo Bulgari advertising campaign

Zendaya - Serpenti Tubogas Two Tone Diamond Watch © Bulgari

Lensed in the streets of Rome, - the brand’s native city, which continues to serve as the major source of inspiration for Bulgari, - as well as at Villa Adriana in Tivoli and Villa Aldobrandini in Frascati, just outside the Italian capital, Lily Aldridge, Naomi Scott and Zendaya are captured in different moments of their life. For example, a super glam Lily Aldridge wearing Bvlgari High Jewelry collection is portrayed while walking the dogs by Rome’s breath-taking Fori Imperiali, or posing at night in front of the legendary Fountain of Trevi. Naomi Scott rocking the new B.zero1 rings indulges into a chocolate dessert in a high-tech kitchen and has fun exploring the streets of Rome accompanied by Divas’ Dream jewels, also on a bus. Why not? Zendaya, wearing the Octo Roma watch, attends a mysterious masquerade ball and poses like a modern Eve with an apple in her hand in a lush garden, sparkling in diamond Fiorever collection.

 The new Mai Troppo Bulgari advertising campaign

Diva's Dream Minute Repeater © Bulgari

The seductive, charming beauty of the three protagonists, who are joined in the advertising campaign by Chinese-Canadian superstar singer and actor Kris Wu, who sports the Octo steel watch while enjoys an extra sugary coffee in an elegant café, further exalts the luxury, precious and exuberant appeal of the Bulgari creations, including pieces from the brand’s most iconic ranges: High Jewelry, Serpenti, B.Zero1, Fiorever and Divas’ Dream.

 The new Mai Troppo Bulgari advertising campaign

Octo Finissimo Steel © Bulgari

According to Bulgari, Beauty is MAI TROPPO. Just enjoy it!


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The brand

Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

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