Memoris has just received the distinction of winning a prize in the international Good Design Awards, one of the most highly-renowned competitions in the world. For 67 years now, the Good Design Awards have assessed the extent to which creative designs enrich the contemporary world. Some 1,000 applications were submitted by companies and independent designers in 2016, from 46 different countries.
As well as Memoris, Apple’s iPad also received an award. The design of both items surpasses the merely utilitarian; they are the stuff of dreams, adding a touch of soul, and offering a coherent aesthetic vision of what beauty is – even when the object in question is intended to serve a useful purpose.
"Winning a Good Design Award alongside firms like Apple is recognition indeed", said Jean-Marie Schaller, founder of Les Ateliers Louis Moiet. "This prize honours the memory of Louis Moinet, thus restoring the watchmaking genius who invented the chronograph to the pantheon of universally acclaimed artists."
Louis Moinet was an artist, a watchmaker, and a humanist, and is famous for having invented the chronograph – back in 1816. Two hundred years on, to pay tribute to his legacy, the Ateliers named after him felt it was appropriate to come up with something new: Memoris, for which the chronograph is not an additional function, but rather the focal point in terms of style and technique.
