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Newsletter - Modern vintage

Newsletter Modern vintage

This week we review the ever-more original ways brands are finding to incorporate elements of their DNA – both metaphorically and literally – in their timepieces and look into the growing market for vintage timepieces.

You may be familiar with the work of the Digital Luxury Group, which analyses global Internet keyword searches in order to build up a picture of the relative health of various industries, including the luxury watch industry. In light of the growing importance of the vintage watch market (see our review of the past month on WorldTempus), we asked Inès Lazaro, Product & Marketing Manager at DLG Intelligence, what the most popular vintage watch brands on the web are. The answers come in our interview, published today on WorldTempus.

« Même dans la fabrication des montres d’aujourd’hui, l’histoire demeure présente. »

Paul O'Neil

Even in contemporary production, historical links and allusions are ever present. In the past couple of weeks we have seen DeWitt acquire locks of hair of Napoleon and incorporate them in a new watch in less than ten days. This week we bring you another example in an interview by Olivier Müller, who spoke to Philippe Couperie-Eiffel, great-great grandson of Gustave Eiffel, as he tried on the Cvstos timepiece produced as a tribute to the great architect and civil engineer.

As the Christmas countdown ticks on, we looked at some original watches to buy as gifts and offered advice from retailers on where to buy them. Our gift guide will continue right up to the last shopping days before Christmas, bringing you more horological gift ideas. In the meantime we also take a look this week at diverse watch-related themes, from product placement in cinema to how brands are addressing the important issue of customer service.

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Since its launch in 2005, Cvstos has been following its own contemporary, aesthetic path, producing imposing, technical timepieces.

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Although the project was originally that of one man, the adventure is collective. Jérôme De Witt's view is that the past centuries hold abundant wealth – and that given the technological resources...

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