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De Bethune - Mexico Meeting

De Bethune Mexico Meeting

On October 15th in Mexico City, De Bethune met with true High Watchmaking aficionados and collectors.

Two appointments on the agenda : First , with his partner Berger Joyeros, organizer of the exclusive “Berger Private Experience” in Polanco. Second, the must-attend SIAR exhibition at the St. Regis in Mexico City. 

Two events designed for and around watch lovers and connoisseurs and a unique opportunity to discover the two De Bethune timepieces currently shortlisted for the Grand Prix d’Horlogerie de Genève 2019 (GPHG). 

Pierre Jacques, CEO of De Bethune was particularly pleased to meet connoisseurs and collectors of Fine Watchmaking in Latin America. First with longstanding business partner and dear friend Berger Joyeros, who organized the two-day “Berger Private Experience” at his boutique in Polanco. Then at SIAR, the premier trade show for watchmaking in Latin America. In its twelfth edition this year, this must-attend event on the international circuit opens its doors from 15 to 17 October 2019 at the St Regis Mexico City. 

The two De Bethune watches currently shortlisted for the GPHG 2019 Award will be on display :

The DB28 Yellow Tones in the Men’s Category

A master in the art of thermal oxidation of metals, De Bethune continues to explore all the hues and shades achievable with steel grades and titanium by heat-induced chemical reactions. To create its own fiery yellow, De Bethune applies a proprietary technique of gently oxidizing grade 5 titanium to naturally tint its surface. This ritual conjures a rare, unique, uniform and extraordinary flame blonde color. Furthermore, the DB28 impresses with the Maison’s latest innovations:

The patented spherical moon phase, located at 6 o'clock. Made of steel and palladium, it is accurate to within one lunar day every 122 years. 

Aerodynamics, optimized efficiency, reliability, regulating quality, thermo-compensation, anti-magnetism... the high-performance escapement features a titanium balance wheel with white gold weights, and a patented flat terminal curve spiral, ensuring an ideal mass/inertia ratio for an optimal frequency of 28,800 vph adapted to wristwatches. 

The benchmark-setting “triple pare-chute” shock absorption system. 

The DB28 GS Grand Bleu in the Diver’s Category

De Bethune presents its first 100% sports watch. A diver that opens a new chapter, designed and built for the active life while cultivating the elegant signature De Bethune codes. A new calibre, water resistance now extended to 100 meters, excellent legibility even in lowest light conditions thanks to lighting inside the movement, a new-design bezel that now rotates together with the crystal to give diving time, a titanium case for light ness, and a rubber strap for practicality... This watch also features a 5-day power reserve. 

"There is no better place for meet ing our clients and collectors in Latin America", said Pierre Jacques, CEO of De Bethune. "We are very pleased and proud to exhibit here the two watches that have been shortlisted for the 2019 GPHG Geneva Watchmaking Award. It is a great honor and it attests to the brand's creative vitality. De Bethune’s capacity for innovation has never been stronger.”


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De Bethune embraces the wealth of the watchmaking knowhow of the past in order to design the watches of the future. This combination results in timepieces with all the attributes and technical expertise of Fine Watchmaking, whilst at the same time remaining free from traditional constraints.

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