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Hublot - Football match at Baselworld

Hublot Football match at Baselworld

With 85 days to go before the first match of the 2018 FIFA World Cup™ kicks off, Hublot brought together Usain Bolt, Diego Maradona and José Mourinho to celebrate a Match of Friendship.


It was at the Mecca of the watch-making world—where Hublot unveiled its Football watch dedicated to the 2018 FIFA World CupTM—that the Swiss watchmaker blew the whistle to start this special game held in this original location. The format for a legendary game bringing together stars from the world of football and Usain Bolt, the fastest man in the world, under coaches Diego Maradona and José Mourinho. 

Everything was in place, from the 4th official’s panel to the official FIFA World CupTM mascot, Zabivaka and the recently unveiled Big Bang Referee 2018 FIFA World Cup RussiaTM watch that gave a live demonstration of its functions. Hublot’s smart technology gave international referee Nicola Rizzoli notifications from Goal Line Technology live throughout this Match of Friendship, just as it will during the 2018 FIFA World CupTM. According to protocol, the two teams exchanged pennants at the start of the game. Going beyond pure ritual, this was a symbol of a friendly game held under the banner of friendship.

Match de foot à Baselworld

A legendary match at Baselworld © Hublot

Maradona’s team : Tino Asprilla, Roberto Carlos, Hernan Crespo, Gianni Infantino, Christian Karembeu, Marco Materazzi, Gaizka Mendieta, Angelo Peruzzi, and David Trezeguet
José Mourinho’s team : Usain Bolt, Vitor Baía, Stéphane Chapuisat, Marcel Desailly, Damien Duff, Robbie Keane, Patrick Kluivert, Richard Orlinski and Alexei Smertin.

At half-time, a freestyle football demonstration confirmed that anything can be done with a football: a performance from the “Freestyle Football” group, made up of 5 Polish football free stylers with incredible skills, presented an extract from their show that has already toured the world. At the end of the game, the spirit and contagious energy of football was kept alive with the Cuban hip hop of the group Orishas who set the pitch alight, before DJ Teddy-O—another friend of the brand—spun the decks to produce his mix for the evening.

Lecture 1 Comment(s)

24 March 2018
Brian Ssengo
I can only afford to cheer for the great in sportsmen who became part of this "freestyle football demonstration. I also acknowledge that no body can do better than hublot in making this to happen.

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From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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