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IWC Schaffhausen - The Tortour

IWC Schaffhausen The Tortour

Seven IWC teams completed from August 16th to 19th the 10th edition of the multi-day nonstop ultracycling event.

You'd be forgiven for thinking that the name "Tortour" almost sounds like "torture", and for good reason: in the highest difficulty category of the race, 1000 kilometres and a number of Swiss Alpine passes lie between the start and the finish in Schaffhausen. The participants are on the go day and night, meaning that their support teams also need to be available around the clock. 

The Tortour

© IWC

For the second time, IWC CEO Christoph Grainger-Herr was present at the starting line. Through a crowdfunding campaign the participants raised until now a total of CHF 60,000 for a social sports project run by the Laureus Foundation Switzerland. 

The Tortour

© IWC

"The Tortour unites competitive sport, extreme endurance and team spirit in a unique way, and for a good cause. I was thrilled to see so many members of the IWC family at the starting line ready to support Laureus, especially in the 150th anniversary year of our company", announced Christoph Grainger-Herr, CEO of IWC Schaffhausen. 

The donations, totalling CHF 60,000, so far, will go towards funding the sponsorship project "Laureus Girls in Sports", run by the Laureus Foundation Switzerland. 

The brand

With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to maintain a spirit of indefatigable initiative and impeccable craftsmanship.

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