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Longines - Royal Ascot races with Ambassador of Elegance Eddie Peng

Longines Royal Ascot races with Ambassador of Elegance Eddie Peng

As Official Timekeeper and Watch of the event, Longines highlighted models from the Record collection. The Asian actor took part in the trophy presentation for the Queen’s Vase race.

Characterized by a typical English sartorial elegance, Royal Ascot is considered worldwide to be one of the most prestigious sporting events in the calendar. After celebrating its ten-year partnership with Ascot in 2016, Longines announced last week the renewal of its long-lasting association with the Berkshire racecourse. Under this agreement, the brand becomes an Official Partner of Ascot and continues its designation as Official Timekeeper and Watch. At Royal Ascot, the brand is also given an elevated profile, which includes stalls branding, on Wednesdays. 

Royal Ascot races with Ambassador of Elegance Eddie Peng

Longines Ambassador of Elegance Eddie Peng at Royal Ascot © Longines

This day was thus chosen by Longines to invite its Ambassador of Elegance, acclaimed Asian actor Eddie Peng, to experience the Royal Meeting’s atmosphere. Following the victory of Kew Gardens in the Queens’ Vase, Eddie Peng, together with Longines Vice President and Head of International Marketing Juan-Carlos Capelli, presented Longines timepieces to the winning owners, lad, trainer Aidan O’Brien, jockey Ryan Moore. Later on that day, the Prince of Wales and the Duchess of Cornwall presented elegant Longines timepieces to the winning connections of Poet’s Word, winner of the Prince of Wales’s Stakes.

Royal Ascot races with Ambassador of Elegance Eddie Peng

Prize-giving ceremony for the Prince of Wales’s Stakes, claimed by Poet’s Word. Presentation by the Prince of Wales and the Duchess of Cornwall © Longines

In line with the refinement of the Royal Meeting, Longines is highlighting the Record collection as the Official Watch of the event. The automatic models in this line combine classic elegance and excellence, aspiring to become the spearheads of the brand. And there is no shortage of arguments for these exceptional timepieces, whose movement includes a single-crystal silicon balance spring with unique properties. In addition, they are certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.  

The brand

Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...

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