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Seiko - Partnership renewed with the IAAF

Seiko Partnership renewed with the IAAF

On the occasion of the 2019 IAAF World Relays, Seiko and the IAAF announced the renewal of their partnership for a further ten years.

On May 10 in Yokohama Japan, the site of the 2019 IAAF World Relays, Seiko and the IAAF announced the renewal of their long standing partnership until the end of 2029. 

Seiko will provide its state-of-the-art timing and measurement services to all 37 World Athletic Series events during the period, including five World Athletics Championships.

It all started at the 1985 World Indoor Games in Paris when Seiko was chosen to provide the timing and distance measurement services. Over the subsequent 34 years, Seiko has served at 184 IAAF events, including 15 World Championships, and is now finalising its plans for the 2019 edition in Doha this September.

Partnership renewed with the IAAF

LED-equipped field event boards / Video distance measurement system © Seiko

Perhaps more than any other sport, athletics depends on technology systems for its results. The performance of every athlete needs to be measured to the highest levels of precision, given that one thousandth of a second or one millimetre can make the difference between winning and losing and between a great performance and a world record. This is the challenge that Seiko's timing and measurement services are designed to meet in every type of environment and weather, anywhere in the world.

The brand

The history of Seiko is a more than 130 year story of innovation. From the very start, Kintaro Hattori was determined to be at the forefront of the industry and his oft-repeated credo was that Seiko should be “Always one step ahead of the rest.”

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