Tag Heuer, official partner and timekeeper of Germany’s 1st and 2nd Bundesliga since the start of the 2015/2016 season, has now recruited Mats Hummels, defender at FC Bayern München and 2014 World Cup champion as part of the German national squad, to join its dream team of ambassadors.
In anticipation of the Bundesliga’s 2016/2017 season, which is about to begin, TAG Heuer is also presenting the new team line-up. Both on and off the pitch Mats Hummels will give the #DontCrackUnderPressure face to TAG Heuer’s Bundesliga commitment, and will drive the brand forwards, especially on the German market, with a broad-based advertising campaign and joint marketing activities.
Presented together with TAG Heuer Commercial Region Director Philippe Roten with Sky sports commentator Esther Sedlaczek, this new partnership was announced at roof gardens of the luxury hotel Bayerischer Hof in Munich. At this occasion, Mats Hummels took the opportunity with TAG Heuer to raise the amount of € 10’000, which he donated to UNICEF.
