To coincide with the last Formula One Grand Prix of the season, in Abu Dhabi last week-end, Marc Biver, Tag Heuer Global Sports Director, and Christian Horner, Team Principal of Red Bull Racing, announced that Red Bull Racing will continue to run with TAG Heuer branded engines for two more years, through the 2018 season. TAG Heuer has been the Official Timekeeper, Official Watch and Team Performance Partner of the Red Bull Racing team since December 2015.
Beyond the visibility generated simply by featuring in the team designation which appears throughout all race broadcasts, TAG Heuer can also be seen on the drivers’ helmets, gloves and race suits, as well as on the team uniform and, of course, on the cars themselves - engine cover and chassis top. Naturally, the brand will also be supporting the team on their wrists — either with connected watches, with Formula 1 or with Carrera Heuer 01 models exclusive to the team.
"Formula 1 is part of TAG Heuer's DNA", stated Marc Biver. "Red Bull Racing is a young, dynamic and driven team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future. We have a lot of different projects ahead of us in 2017, projects which are both creative and exciting. Our motto #DontCrackUnderPressure is our guiding principle in all our actions, with the support of the Red Bull Racing team and its highly contagious enthusiasm."
"I am very pleased to be extending our engine partnership with TAG Heuer today" added Christian Horner. "TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership."
