On Sunday, March 1st, three days before de Geneva Motor Show 2015 opening, TAG Heuer organized the rollout of a Grand Prix’s car – A Formula One FIA E – in the city of Geneva.
The FIA's Formula E championship, of which Tag Heuer is a founding partner and the official timekeeper, would be the perfect competition to bring back motorsport to Switzerland, where it was banned in 1955. To promote this idea, TAG Heuer brought a Formula E car to the heart of Geneva, driving from the brand's store in the city centre across the landmark Mont-Blanc bridge.
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