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TAG Heuer - Video. Formula E in Geneva

TAG Heuer Video. Formula E in Geneva

On Sunday, March 1st, three days before de Geneva Motor Show 2015 opening, TAG Heuer organized the rollout of a Grand Prix’s car – A Formula One FIA E – in the city of Geneva.

The FIA's Formula E championship, of which TAG Heuer is a founding partner and the official timekeeper, would be the perfect competition to bring back motorsport to Switzerland, where it was banned in 1955. To promote this idea, TAG Heuer brought a Formula E car to the heart of Geneva, driving from the brand's store in the city centre across the landmark Mont-Blanc bridge.

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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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