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TAG Heuer - Video. Josef Ajram pushes his limits

TAG Heuer Video. Josef Ajram pushes his limits

Follow Josef Ajram on the Haute Route 2015.

“Life can be finished tomorrow. Eight hours for work, eight hours for sleep, and only eight hours for yourself. That’s only 33% of your life for yourself. What’s your next challenge?”

From an early age, Josef Ajram had known what he wanted to do and what he didn’t want to do. He liked numbers so he found on the stock market his place. His other passion: sports, practiced since his childhood.

In the stock market he is a day trader, pure vertigo and adrenaline. In sport, he tries the most demanding tests. They are two seemingly opposite worlds in which he lives extreme sensations that require dynamism and calculation for measuring capabilities and capacities.

TAG Heuer Friend of the Brand Josef Ajram shares why he’s taking on the world’s most extreme amateur cycling challenge.

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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