A unique event organised in Barcelona and attended by Bianca Senna, Ayrton’s niece and Formula 1 champion Fernando Alonso.
Barcelona, Thursday May 7, 2015. Swiss watch brand Tag Heuer breathed new life into one of motorsport’s most enduring legends this evening when the great Ayrton Senna appeared as a stunning hologram at a star-studded launch in downtown Barcelona. The event, to celebrate the 30th anniversary of the Swiss brand’s partnership with the McLaren Formula 1 team, was held inside the ‘Teatre Principal’ – the oldest playhouse in Barcelona – and included appearances from double world champion and McLaren-Honda driver Fernando Alonso, and Bianca Senna, Ayrton’s niece.
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