The Italian fashion house was first established in 1921, first creating quality leather goods, and then ready to wear, shoes and accessories. Gucci items were made highly recognizable thanks to Gucci’s use of original motifs drawn from the worlds of horse riding, sailing or sports cars; these continue to provide enduring signifiers of this luxurious, covetable brand. For Gucci Timepieces & Jewellery, these symbols remain just as relevant today as they were four decades ago and they continue to be incorporated into all Gucci watch collections.
Typical examples of brand icons include the famous green-red-green web stripe, the diamante pattern, the horsebit, the ‘G’ initial or ‘GG’ diamond pattern.
Gucci Timepieces has been designing, developing and manufacturing Gucci watches since the early 1970s. Taking advantage of the worldwide recognition of the Florentine house and its unique duality in brand positioning, pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication. Gucci Timepieces is one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning.
Made in Switzerland, Gucci watches are recognised for their design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch distributors.
