Bulgari Swiss Brand Ambassador
Swiss DJ and producer Tanja La Croix becomes the new Swiss brand Ambassador.
A bold style, a strong personality and a talent beyond Switzerland, Tanja La Croix could not have been a better match for the Italian brand!
“Timeless but innovative, strong but flexible, luxurious but never arrogant,” says Tanja La Croix. “These are my views on Bulgari but also my principles to live by.”
Tanja La Croix, Octo Finissimo Automatic © Bulgari
As the daughter of a drummer, Tanja was born to make beats. Even as a young girl, sound, stage and show time were all completely normal to her, and the first time she went out alone, she fell head over heels in love with house music. Having already built a superb reputation on the modeling scene, in 2004 this determined young woman began a second career as a DJ and producer based in Zürich, with the support of her mentor, DJ Antoine.
Tanja La Croix, Serpenti Seduttori Tourbillon Rose Gold © Bulgari
In 2010 Tanja La Croix landed the ultimate coup: she produced the official anthem of the "Street Parade". As an ambassador for the biggest techno party in the world, she mixed the "Street Parade" CD, which went straight in at no. 2 in the compilation charts. In 2011 she also won the prestigious "Swiss Nightlife Award", and is still regularly booked for events by major companies. At the same time, La Croix has also conquered the club world with releases such as "A Trip To Bikini Island", which confidently entered the Top 50 of the Swiss album charts back at the start of her career, and the compilation "House Kiss" from 2011. Last year, she launched “Sleepless in Mykonos” and made millions of us dance during the whole summer.
Tanja La Croix, Serpenti Seduttori © Bulgari
“Daring to be innovative combined with the highest level of craftsmanship is what built Bulgari and what built my career,” she adds.
Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.Find out more >
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