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de Grisogono - Céline Assimon, new CEO

de Grisogono Céline Assimon, new CEO

Céline Assimon has joined de Grisogono as Chief Executive Officer to succeed John Leitao.

As CEO, Céline Assimon's mission will be to pursue the development of the brand on an international scale while expanding its product offer to reach a wider clientele. 

Céline Assimon’s last role was High Jewellery and Exceptional Pieces Director at Piaget; prior to this, she held the position of Worldwide Head of High Jewellery and High Watchmaking Sales at Louis Vuitton. A French national, she began her career at Richemont, where in 2001, she joined Piaget North America’s Marketing team. In 2005, she was appointed Marketing and Communications Director at Leviev and led the international development of the High Jewellery Maison. In 2011, Céline Assimon moved on to Louis Vuitton in New York to oversee Watches and Jewellery. In 2015, she was invited by Louis Vuitton to its Paris headquarters to lead the development of the brand’s global High Jewellery and High Watchmaking. Céline Assimon holds a degree from the French business school Audencia.  

“We would like to thank John for his five years with our company over which time he has helped us grow from a niche high jewellery house to an established player in the sector,” said Elmar Wiederin, Chairman of the Board of de Grisogono. “The Board extends a warm welcome to Céline Assimon. With her exceptional business track record, broad experience of the jewellery market and global luxury brands, she is the ideal person to lead the company on the next stage of its journey to becoming a global luxury brand.”

“There is something magical about joining de Grisogono, it is an extraordinary brand that I have admired for many years,” added Céline Assimon. “I very much look forward to working with the talented team to develop the business, continuing the traditions of daring creativity and craftsmanship for which de Grisogono is known.”

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Keen to develop technical timepieces with a refined and distinctive aesthetic appearance, in less than twenty years de Grisogono has successfully carved out a niche in the world of watchmaking. Its audacious design ethos is expressed in firmly contemporary, off-beat timepieces.

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