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IWC Schaffhausen - Adriana Lima took part in a boxing session with children in Mexico City

IWC Schaffhausen Adriana Lima took part in a boxing session with children in Mexico City

The IWC brand ambassador’s sparring partners are participating in a program called “Campeones de la Paz”.

Organized by the association TRASO and supported by Laureus Sport for Good, this initiative brings together boxing, education and personal development to prevent violence and crime in some of the most deprived areas in Mexico City.

Brazilian supermodel Adriana Lima has been an IWC brand ambassador since 2012, and a keen boxer for over ten years. She recently visited a local boxing gym in Mexico City for a sparring session with children who are taking part in an initiative called CAPAZ (Campeones de la Paz or ‘Peace Champions’). This preventive program against violence and crime empowers young people and their families by combining boxing with psychological group therapy, citizenship classes, human rights training and parenting skills.

Brazilian supermodel Adriana Lima took part in a boxing session with children in Mexico City

© IWC

“Many cities in Latin America are badly affected by territorial drug wars and gang violence. Children are the most vulnerable members of our communities and in special need of protection and help. I feel honored to share my passion for boxing with these kids. This sport enables them to improve their self-esteem and encourages them to stay off the streets,” said Lima.

The CAPAZ program is run by the Mexican non-profitassociation TRASO (Transformacion Social), which aims to improve the quality of life of some of the most vulnerable families in Mexico. It is supported with funding from Laureus Sport for Good and has received training from other leading Sport for Development practitioners in Laureus’ programmatic network, including the Fight for Peace program, which Lima has previously visited in Brazil.

The brand

With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to maintain a spirit of indefatigable initiative and impeccable craftsmanship.

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