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Maurice Lacroix - Benzilla, New Ambassador

Maurice Lacroix Benzilla, New Ambassador

Maurice Lacroix adds pop art colours to its circle of friends by welcoming the Thai street artist Benzilla.

He spreads his colours through the streets of Bangkok leaving a few hints of joy; the street artist Benzilla has been immersed in pop culture since a young age, but started professionally ten years ago.

“I love the idea that my art emits a positive and quirky energy. My work is an outlet that erases every doubt or discouragement from daily life” says the artist. While many internationally renowned brands have called upon his services, Benzilla never tires of starting new projects! “I’m proud to be in Maurice Lacroix’s circle of friends! I love its urban and contemporary aesthetics! The AIKON design represents and inspires me a lot! If I had to describe the brand with one word, I would think of borderless!”

Benzilla, New Ambassador

Benzilla © Maurice Lacroix

Borderless... a word that describes the artist well, according to Stéphane Waser, Managing Director of Maurice Lacroix. “We love Benzilla’s boundless creativity, that is expressed just as much in his street art and sculpture as it is in his consumer products. His openness to the world, curiosity and undeniable talent make him a friend that our brand wants to support!” Before the artist Benzilla concludes with «For me, art is comparable to watchmaking. I love the idea that we can offer a quality creation without breaking a bank!”

This is why a partnership with Maurice Lacroix became an obvious choice for the artist who wants to convey this accessibility around him, by painting with the AIKON Chronograph on his wrist.

Benzilla, New Ambassador

© Maurice Lacroix


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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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