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Outlook 2017 - Ricardo Guadalupe, CEO Hublot

Outlook 2017 Ricardo Guadalupe, CEO Hublot

At the SIAR show in Mexico and the SalonQP in London partnered by GMT, brand leaders cast a glance back at the 2016 highlights and look ahead to those of 2017. Today, Ricardo Guadalupe.

2016 : “Despite a complicated year for the watch industry, Hublot coped effectively and managed to end the year with a modest increase in sales, which is due to several reasons. The brand remained dynamic throughout the world, notably by celebrating the 10th anniversary of the All Black concept. Moreover, the Chinese effect had no impact on us because we are not very strong there yet and we are continuing to invest in order to pursue our expansion in China. The Euro was a 2016 highlight, starting with the opening Match of Friendship, in which we succeeded in bringing together two soccer legends who had never previously met : Diego Maradona and Pelé. (Photo: Diego Maradona, Ricardo Guadalupe and Pelé)

2017 : “Hublot’s marketing is always based on two pillars : soccer on the one hand, and Ferrari on the other. The latter will be celebrating its 70th anniversary and we will naturally be part of that, with our Baselworld booth decked out in its colors, complete with an exceptional car and a commemorative watch created in cooperation with Ferrari’s Design Director, Flaviro Manzoni. A car manufacturer’s input enables us to achieve a fairly innovative product while safeguarding Hublot’s DNA : we will create a 70-piece limited-edition tourbillon chronograph redesigned like a car engine.”

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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