He established his company in 1995, setting the benchmark very high by insisting that the company’s entire production be certified in accordance with the strict requirements of the Poinçon de Genève, or Geneva Hallmark. After ten years running the brand, Roger Dubuis left to continue his passion for watchmaking, only to return in 2011 as an official brand ambassador. In the meantime, the Richemont Group had acquired a 60% controlling interest in the company, which would continue to develop by following the disruptive philosophy of its founder.
The links between Mr Roger Dubuis and the brand he created are indelible. A special flying tourbillon model was created in tribute to him in 2014 and, on a recent visit to the company headquarters in Meyrin, its current CEO Jean-Marc Pontroué pointed out the ever-present watchful eye of Mr Dubuis in the form of a huge portrait photo watching over activities at the company.
It was only in 2016 that Richemont took over Roger Dubuis completely, acquiring the remaining 40% of the company from Akram Aljord, CEO of the independent Swiss watch brand Hysek. The acquisition gave the company a solid foundation to continue in the spirit of its founder, who will be sorely missed by the industry.
A tribute to Mr Roger Dubuis
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The founder of the eponymous brand passed away last Friday at the age of 79.
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